About Babylist | Babylist Inc.
We take care of growing families
At Babylist, our mission is to take care of growing families so they can be confident, connected, happy, and healthy.
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We’re the leading digital destination for growing families
Our mission is behind everything we do. We started as a universal registry and the Babylist ecosystem now includes Babylist Health, which provides products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and the Babylist Shop, which offers the best baby gear that’s expert-selected and real-parent tested.
Our vision is to support every baby and the people who love them—from hoping and dreaming, through kindergarten and beyond.
Recent facts
$1B
2023 GMV
100M+
registry gifts purchased
9M
purchasers in 2023
2.6M
social media followers
Email our partnership team at: partners@babylist.com
Leadership team
Our executive leadership team includes industry experts in our core business areas (engineering, product development, media, marketing, merchandising and logistics,) and have backgrounds leading teams at companies like Accenture, Amazon, Athleta, Chewy, eBay, Google, McKinsey, Netflix and Twitter.
Featured news
Calendar IconJun 19, 2024
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Fast Company
How Babylist spun its free online baby registry into $400 million a year in revenue
Babylist makes an even bigger bet on baby products with Expectful acquisition
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Jun 19, 2024
Babylist acquires SourceMD, launches Babylist Health
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Nov 30, 2022
How Babylist grew from a baby registry site to a $400M media & commerce business
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Jun 19, 2024
Join our growing team
Babylist puts people at the center of every decision — starting with our team.